Clubs

At Sporting Difference we understand the commercial challenges faced by professional sports organisations. On field performance has such a massive effect on commercial success and there is often a huge asset, the stadium, which for long periods is under utilised. We are aware of the need to build links with the business community and how difficult it can be to continually innovate to bring new customers and partners to the club, as well as keeping the relationship fresh with existing partners.
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Clubs

At Sporting Difference we understand the commercial challenges faced by professional sports organisations. On field performance has such a massive effect on commercial success and there is often a huge asset, the stadium, which for long periods is under utilised. We are aware of the need to build links with the business community and how difficult it can be to continually innovate to bring new customers and partners to the club, as well as keeping the relationship fresh with existing partners.
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Sporting Difference is based on a very solid but simple principle, business leaders continually look to the sports world for inspiration. However, the view that most business managers get of successful sports managers is the one filtered by the press and, often, third party agendas, they don’t get to hear how the manager really works with their team on a day to day basis, how they develop and motivate the team to ensure they perform at their best. 

We work with sporting organisations to attract businesses to the club to attend training programmes on management topics such as coaching, leadership, motivation and management styles. The programmes are delivered in the club stadium showcasing the hospitality offering of the club, and provide a revenue stream, as well as attracting senior members of the local business community. We also offer training programmes to clubs including sales and commercial development, key partner management, leadership skills and business coaching skills.

Why should your club get involved?

We offer a unique way of attracting local business managers to the club. They get to understand how high performing teams work in an environment that is conducive to learning. Existing sponsors and partners gain added value from their established relationship with the club and new companies are exposed to the benefits of working with you. Programmes are presented by our Managing Director who has extensive experience in management and leadership training as well as experience of working with sports clubs. 

He has presented to members of the Football League on how to maximise partnership agreements with sponsors and spoken internationally on motivation, management and people development. Our progressive approach to working with you to engage with local businesses offers your clients and partners a practical experience which will benefit their business on a day to day basis by improving the quality of their managers. In short, the club generates an ongoing revenue stream as well as increased interaction with local businesses at a management level.